Every brand running on AI tools inherits the same statistical-average voice. We engineer the voice layer your AI runs on — and audit, monthly, that it holds.
NO ADJECTIVES WERE HARMED · 8 CHANNELS · 0–10 · MACHINE-READABLE
When nobody engineers the inputs, AI writes from the statistical average of the internet. It's invisible in one email — and devastating across thousands, because every send teaches your customers that you sound like everyone else. Then price becomes the only reason to pick you.
Hi [First Name],
We noticed you haven't shopped with us in a while! Come back and enjoy 15% off your next order.
Don't miss out — shop now!
Hi [First Name],
We noticed you haven't shopped with us in a while! Come back and enjoy 15% off your next order.
Don't miss out — shop now!
These are not the same screenshot. That's the problem.
"Friendly, bold, authentic" means nothing to a language model. So we don't describe your voice — we measure it: eight dimensions, zero to ten, set like faders on a console. Every position is enforceable in copy and checkable in whatever your AI writes.
street ↔ ceremony
plain ↔ elevated
clipped ↔ flowing
reserved ↔ intimate
peer ↔ authority
serene ↔ electric
earnest ↔ irreverent
diplomatic ↔ provocative
Hi [First Name],
We noticed you haven't shopped with us in a while! Come back and enjoy 15% off your next order.
Don't miss out — shop now!
Okay, we have to ask — how's your skin doing without us?
(We think about you. That's not weird.)
Your barrier called. It wants the ceramides back. 15% off says welcome home.
The spec is the difference. Your AI is only as distinctive as its instructions.
Every engagement ends with a voice guide your humans will actually use, and a machine spec that plugs into your AI stack — Klaviyo AI, Jasper, your agency's agents, whatever comes next.
We analyze what you actually send — sentence length, hedging, warmth markers. The truth, measured.
A two-hour identity & voice workshop. Word sorts, forced choices, gut faders. Recorded, always.
Three readings — what you declare, what you demonstrate, what you want — reconciled and locked.
The Human Guide and the Machine Spec, versioned and dated. Written in your voice, as proof.
Installed in your stack, proven side-by-side, and governed monthly from day one.
It lives in the founder's instincts and the best 20% of your copy — and gets diluted by every new writer and tool. We measure it, reconcile its contradictions, and encode it.
From the founder's vision — anchored in how you actually talk, so it's sustainable — or as a designed character your system performs. Approved as copy, never as numbers.
Your AI tools grade their own homework. We don't work for your AI vendor.
Sort a few words, answer six sharp questions, and watch your brand land as a coordinate on the console — with a distinctiveness score and your voice type — Storyteller, Maverick, Confidant, and seven more. Free — and your result unlocks the Starter Spec at the founding price.
Every tier credits upward: the Starter Spec credits toward a Voice Day for 90 days; a Voice Day credits toward a Sprint for 6 months. Ecom brands can also start with the $1,500 Voice Audit — the fee credits toward the Sprint.
In one week: your Voiceprint Integrity Score, your top drift patterns, and one rewrite that shows what your voice could be doing.
Email three recent sendsBUILT BY A RETENTION MARKETER · INDEPENDENT OF EVERY AI VENDOR · CALIBRATED AGAINST EMAIL REVENUE DATA